This $100-million project, with commissions for 100 Black artists, will be the largest Black public art project in the United States and a model of reparative infrastructure. Rise Communications was brought on in 2020 as the lead agency of a three-member public relations and communications team. 

Rise and the other agencies adopted a strategy to spotlight the project’s economic development initiatives and art commissions and thereby successfully raised the project’s profile. It is considered to be a national model. Outlets that covered the project included Travel & Leisure, Ebony, Variety, CNN, the Los Angeles Times, Architect Magazine and New York Magazine. This coverage also helped to bring new energy, supporters and donors to the project.