Hueston Hennigan LLP, a boutique trial firm based in Los Angeles and New York, launched in 2015 with name partners regarded as luminaries in their field. The problem, however, was that they now helmed a newly formed firm with no name recognition.
Hueston Hennigan LLP
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As the firm’s first director of marketing and communications, Lisa Richardson built a rapid-fire and long-term strategy designed to create widespread recognition of the firm, its partners and their excellence. She established regular coverage of partners’ work, publication of their thought leadership and columns by partners in both legal publications and mainstream news outlets.
The firm’s media placements, many in the most influential legal markets in the country, raised the profiles of the firm and its clients, amplified an impressive case-win record and fueled the momentum that led to recognition of Hueston Hennigan as one of the top law firms in California and the nation.